Digital Marketing Strategist

10 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 6,000,000 - 9,000,000
Digital Marketing Strategist Role

We are seeking a results-driven Digital Marketing Strategist to spearhead our digital marketing initiatives.

  • Develop and execute comprehensive paid media strategies across Meta, Google Ads, YouTube, and other relevant platforms to drive customer acquisition, retention, and maximize Return on Ad Spend (ROAS).
  • Manage and optimize digital marketing campaigns, bidding strategies, audience segmentation, and performance across paid media channels.
  • Analyze campaign performance using tools like Google Analytics and refine strategies for maximum impact.
  • Stay up-to-date with the latest trends in digital marketing and test new formats, channels, and strategies to maintain a competitive edge.
  • Design and execute integrated content strategies that align with business goals, seasonal campaigns, product launches, and brand objectives across various digital platforms.
  • Collaborate with creative teams to produce high-performing digital content that resonates with the target audience.
  • Build and automate email marketing flows using tools like Klaviyo or Mailchimp.
  • Implement lifecycle marketing strategies to enhance customer engagement and drive repeat purchases.
  • Lead SEO strategies across all site content, including on-page SEO, technical SEO, keyword research, metadata optimization, and structured data implementation.
  • Monitor organic search performance and collaborate with technical and content teams to optimize the website for better rankings and user experience.
  • Define, track, and report on KPIs for all digital marketing channels and provide actionable insights for continuous optimization.
  • Develop and execute quarterly marketing plans to ensure alignment with business objectives, product launches, and promotional schedules.

This role will play a vital part in driving brand growth, customer acquisition, and revenue performance across digital channels.

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