Digital Marketing Director

3 days ago


Karachi, Sindh, Pakistan Hub360 Solutions (Private) Limited Full time

We are seeking a skilled Digital Marketing Director to oversee our digital and paid marketing initiatives. In this role, you will be responsible for developing, executing, and optimizing multi-channel campaigns across various digital platforms, with a strong focus on lead generation and performance marketing.

Key Responsibilities

Paid & Performance Marketing
  • Develop and execute multi-channel digital marketing campaigns, including display, social media, and paid search advertising.
  • Manage and optimize B2B lead generation campaigns to drive qualified leads and improve conversion rates.
  • Oversee paid search (PPC) and social media advertising strategies to ensure high return on ad spend (ROAS).
  • Conduct A/B testing to enhance ad creatives, targeting strategies, and landing pages.
SEO & Organic Growth
  • Develop and implement SEO strategies to improve website rankings and increase organic traffic.
  • Conduct keyword research, on-page/off-page optimization, and technical SEO enhancements.
  • Manage link-building initiatives and analyze search trends to stay ahead of competitors.
Data Analytics & Performance Tracking
  • Implement and oversee tracking, attribution, and measurement activities using tools like Google Tag Manager and Google Analytics.
  • Produce monthly and ad-hoc performance reports, analyzing key metrics like CTR, CPA, ROAS, and conversion rates.
  • Continuously track and measure marketing strategies based on data-driven insights.
Content, Email & Social Media Marketing
  • Collaborate with the content team to develop high-performing ad copies, email campaigns, and landing pages.
  • Manage social media marketing efforts to maintain brand consistency across platforms.
  • Oversee email marketing campaigns, including automation workflows and lead nurturing strategies.


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