Digital Marketing Director

7 days ago


Karachi, Sindh, Pakistan ERP College Full time

At ERP College, we're seeking a highly skilled Digital Marketing Director to lead our digital marketing strategy across Pakistan, UAE, and North America.

About the Role:

The ideal candidate will have a proven track record in driving online sales, managing digital ads, influencer collaborations, and optimizing customer engagement.

Key Responsibilities:
  1. Develop and execute a comprehensive digital marketing strategy for Shopify, Daraz, Amazon UAE, Noon, and North American marketplaces.
  2. Oversee and optimize Google Ads, Facebook Ads, TikTok Ads, YouTube campaigns, and other performance marketing channels.
  3. Lead a team of digital marketers, content creators, and designers to create a seamless brand experience.
  4. Implement customer retention strategies, including loyalty programs, WhatsApp marketing, and email automation.
  5. Collaborate with logistics partners and operations teams to ensure smooth order fulfillment.
  6. Drive sales during key shopping seasons like Ramadan, Eid, White Friday, 11.11, and Black Friday (North America).
  7. Monitor market trends and competitors to refine strategies.
  8. Provide regular performance reports and insights for senior management.
Requirements:
  1. Pakistan Market: Strong experience in Daraz, Shopify, WhatsApp marketing, and social commerce.
  2. UAE Market: Expertise in Amazon UAE, Noon, paid search (Google Shopping), and influencer marketing.
  3. North America Market: Experience in Shopify, Amazon (USA/Canada), Google Shopping, and Facebook/Instagram Ads.
  4. 3+ years of experience in e-commerce marketing, digital strategy, or online retail.
  5. Proficiency in Google Analytics, Facebook Pixel, CRM tools, and data-driven decision-making.
  6. Experience managing budgets for performance marketing and influencer collaborations.
  7. Strong leadership, project management, and communication skills.

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