Research and Analysis Manager

3 days ago


Karachi, Sindh, Pakistan Esquare Services (Pvt) Ltd Full time
Marketing Research Manager

Esquare Services (Pvt) Ltd seeks a skilled Marketing Research Manager to oversee all organizational research needs. This individual will be responsible for analyzing data on the IMS platform, monitoring market trends, and identifying opportunities for growth.

Key Responsibilities
  1. This role involves developing a comprehensive analysis of quarterly IMS reports to identify areas of opportunity in the market.
  2. The incumbent will provide research support to brand teams and coordinate research projects with external agencies.
  3. Effective project management and alignment of research objectives with brand objectives are critical components of this role.
  4. This position also requires coordinating ad-hoc research projects on various brands within the organization.
  5. Gathering competitive information from the market through the Market Intelligence Group falls under the responsibilities of this role.
  6. The incumbent will organize training sessions on the IMS platform for relevant colleagues.
  7. This role necessitates close collaboration with the New Product Planning function on marketing research related to products in the pipeline.
  8. Liaising with the Business Development function for new project-related research is also essential.
  9. Conducting research on Retail Trade initiatives is a critical aspect of this position.
Skills and Qualifications

This role requires strong analytical, problem-solving, and decision-making skills. The incumbent should have excellent communication skills and be able to build strong relationships with team members.



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