Senior Executive in Digital Advertising

23 hours ago


Karachi, Sindh, Pakistan Digital Auxilius Full time

Job Description:

We are currently seeking a Senior Digital Marketer to play a pivotal role in coordinating marketing efforts, guiding a team of marketers, and driving strategic initiatives to enhance brand visibility and engagement.

Responsibilities:

  • Drive and optimize PPC campaigns across top platforms, ensuring strategic budget allocation and targeting.
  • Coordinate marketing efforts across departments to maintain consistent messaging and branding.
  • Analyze campaign performance metrics and provide actionable insights for optimization.
  • Identify and implement innovative marketing initiatives to boost customer acquisition and engagement.
  • Collaborate with the content team to align messaging across all channels.
  • Take the lead in email marketing campaigns, optimizing content for maximum engagement and conversion.
  • Spearhead the identification and onboarding of influencers for strategic partnerships.

Requirements:

  • Minimum of 3 years of hands-on experience in digital advertising and marketing, with at least 1 year in solely handling the marketing campaign.
  • Expertise in managing PPC campaigns on platforms like Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads, etc.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent project management abilities, delivering projects on time and within budget.
  • Proactive, self-motivated, and able to inspire and motivate a team to achieve marketing goals.
  • Knowledge of email marketing and influencer marketing is a plus.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Medical health insurance coverage.
  • Employees' old-age benefits coverage.
  • Professional learning and development support.
  • Generous vacation and paid time off.
  • Employee assistance programs for mental health.
  • Company-sponsored events and team-building activities.
  • Diverse, professional, and inclusive work environment.
  • Opportunities for career growth.
  • Cutting-edge technology and tools.
  • Family-friendly policies, including parental leave.
  • Commuter benefits or transportation assistance.
  • Social responsibility and community involvement programs.


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