Digital Advertising Strategist

2 days ago


Karachi, Sindh, Pakistan K20s - Kinetic Technologies Private Limited Full time

Company Overview

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K20s - Kinetic Technologies Private Limited is a leading IT services company that specializes in digital advertising and marketing solutions. We are seeking an experienced Digital Advertising Strategist to join our team.

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About the Role

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This is a mid-senior level position responsible for managing and optimizing online advertising campaigns across various platforms. The successful candidate will have 1-3 years of experience in digital advertising or ad operations and be proficient in Google Ads and Google Analytics platforms.

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Key Responsibilities

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  1. ">
  2. Manage and implement Google Ads campaigns from inception to completion, including keyword research, ad copywriting, and landing page optimization.">
  3. Continuously monitor ad performance and make real-time adjustments as necessary to maximize ROI.">
  4. Analyze data and generate insightful reports to inform decision-making, ensuring alignment with business objectives.">
  5. Collaborate with the marketing team to develop comprehensive advertising strategies, leveraging industry trends and best practices.">
  6. Optimize keywords, bidding strategies, and audience targeting plans to improve ad effectiveness.">
  7. Conduct A/B testing on ad creatives and landing pages to maximize conversions and user engagement.">
  8. Maintain accurate records of campaign budgets and expenditures, ensuring transparency and accountability.">
  9. Participate in weekly meetings to review campaign performance and discuss enhancements, driving continuous improvement.">
  10. Identify trends and insights to improve ad effectiveness and ROI, staying up-to-date with industry developments.">
  11. Provide support and training to team members on Google Ads best practices, promoting knowledge sharing and growth.">
  12. Monitor competitor activity and industry trends to adjust strategy accordingly, ensuring competitiveness.">
  13. Ensure compliance with advertising policies and standards, adhering to regulatory requirements.">
  14. Utilize analytics tools to track campaign metrics and KPIs, informing data-driven decisions.">
  15. Coordinate with external vendors for ad placements and partnerships, streamlining operations.">
  16. Document processes and maintain campaign archive for future reference, promoting knowledge retention.">
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Required Qualifications

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  • ">
  • Bachelor's degree in Marketing, Business, or a related field.">
  • 1-3 years of experience in digital advertising or ad operations.">
  • Proficiency in Google Ads and Google Analytics platforms.">
  • Strong understanding of online marketing concepts and tools, including SEO and PPC best practices.">
  • Experience with ad serving technology and tracking methodologies.">
  • Excellent analytical skills and the ability to interpret data, driving informed decision-making.">
  • Strong verbal and written communication abilities, ensuring effective collaboration.">
  • Detail-oriented with a focus on achieving outcomes, meeting deadlines, and managing multiple projects.">
  • Familiarity with programmatic advertising and display networks, staying ahead of industry trends.">
  • Knowledge of HTML and web technologies, supporting ad creative development.">
  • Relevant certifications (e.g., Google Ads certification) are a plus, demonstrating expertise.">
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Seniority Level

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Mid-Senior level

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Employment Type

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Full-time

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Job Function

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Management and Manufacturing

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Industries

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IT Services and IT Consulting



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