
Digital Advertising Strategist
2 days ago
Company Overview
">K20s - Kinetic Technologies Private Limited is a leading IT services company that specializes in digital advertising and marketing solutions. We are seeking an experienced Digital Advertising Strategist to join our team.
">About the Role
">This is a mid-senior level position responsible for managing and optimizing online advertising campaigns across various platforms. The successful candidate will have 1-3 years of experience in digital advertising or ad operations and be proficient in Google Ads and Google Analytics platforms.
">Key Responsibilities
">- ">
- Manage and implement Google Ads campaigns from inception to completion, including keyword research, ad copywriting, and landing page optimization.">
- Continuously monitor ad performance and make real-time adjustments as necessary to maximize ROI.">
- Analyze data and generate insightful reports to inform decision-making, ensuring alignment with business objectives.">
- Collaborate with the marketing team to develop comprehensive advertising strategies, leveraging industry trends and best practices.">
- Optimize keywords, bidding strategies, and audience targeting plans to improve ad effectiveness.">
- Conduct A/B testing on ad creatives and landing pages to maximize conversions and user engagement.">
- Maintain accurate records of campaign budgets and expenditures, ensuring transparency and accountability.">
- Participate in weekly meetings to review campaign performance and discuss enhancements, driving continuous improvement.">
- Identify trends and insights to improve ad effectiveness and ROI, staying up-to-date with industry developments.">
- Provide support and training to team members on Google Ads best practices, promoting knowledge sharing and growth.">
- Monitor competitor activity and industry trends to adjust strategy accordingly, ensuring competitiveness.">
- Ensure compliance with advertising policies and standards, adhering to regulatory requirements.">
- Utilize analytics tools to track campaign metrics and KPIs, informing data-driven decisions.">
- Coordinate with external vendors for ad placements and partnerships, streamlining operations.">
- Document processes and maintain campaign archive for future reference, promoting knowledge retention.">
Required Qualifications
">- ">
- Bachelor's degree in Marketing, Business, or a related field.">
- 1-3 years of experience in digital advertising or ad operations.">
- Proficiency in Google Ads and Google Analytics platforms.">
- Strong understanding of online marketing concepts and tools, including SEO and PPC best practices.">
- Experience with ad serving technology and tracking methodologies.">
- Excellent analytical skills and the ability to interpret data, driving informed decision-making.">
- Strong verbal and written communication abilities, ensuring effective collaboration.">
- Detail-oriented with a focus on achieving outcomes, meeting deadlines, and managing multiple projects.">
- Familiarity with programmatic advertising and display networks, staying ahead of industry trends.">
- Knowledge of HTML and web technologies, supporting ad creative development.">
- Relevant certifications (e.g., Google Ads certification) are a plus, demonstrating expertise.">
Seniority Level
">Mid-Senior level
">Employment Type
">Full-time
">Job Function
">Management and Manufacturing
">Industries
">IT Services and IT Consulting
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