Fintech Product Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Overview

This role is ideal for a strategic and creative professional who can develop and execute product marketing strategies to drive customer engagement and commercial results. The successful candidate will have a strong understanding of the Fintech market and experience in digital & integrated marketing programs online.

Key Responsibilities
  • Develop a product marketing strategy that attracts and retains customers in a competitive market, including planning timescales and budgets.
  • Implement targeted marketing campaigns that drive customer engagement and bring commercial results, leveraging social media and other digital channels.
  • Build anticipation for product launches to increase user acquisition, through promotional activities and effective communication with various platforms.
  • Drive the company's media strategy and execute PR campaigns for brand awareness, while maintaining relationships with external partners and agencies.
  • Analyze, interpret, and present results to inform future decision-making, utilizing data insights to guide strategic decisions.
Qualifications and Requirements
  • 1-3 years of experience in digital & integrated marketing programs online (web/mobile).
  • Good understanding of social media and other digital channels, including Affiliate Marketing, Display, PPC, SEO, and SEM.
  • Experience in affiliate management and media buying, with organization and a competitive mindset.
  • Strong analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
What We Offer

A dynamic work environment that fosters creativity and innovation, with opportunities for growth and development.

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