Multichannel Marketing Specialist

3 days ago


Lahore, Punjab, Pakistan The Xpert Solutions Full time
Digital Marketing Expert / Performance Marketing Expert

We are searching for a highly skilled Digital Marketing Expert to join our team at The Xpert Solutions. This individual will be responsible for designing and executing effective media buying strategies across multiple channels.

Primary Responsibilities:
  1. Develop and implement media buying strategies for TOF, MOF, and BOF campaigns to maximize return on investment.
  2. Provide expert advice on campaign optimization, including audience testing, content selection, and budget allocation.
  3. Analyze data to inform marketing decisions and drive business growth.
  4. Collaborate with the Marketing Lead to analyze marketing performance and identify areas for improvement.
  5. Conduct in-depth research on clients' competitors to stay ahead of industry trends and optimize marketing strategies.
  6. Analyze customer feedback and survey responses to better understand their pain points and desires.
  7. Work with clients to develop and implement effective marketing strategies, including lead generation campaigns, retargeting campaigns, and brand awareness initiatives.
  8. Monitor client advertising budgets to ensure efficient spending and prevent overspending.
  9. Collaborate with the team to set realistic timelines based on required outputs.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role, with a proven track record of building effective multi-channel marketing strategies.
  • Expertise in Meta campaigns, Google Ads, YouTube Ads, and TikTok Ads.
  • Strong analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • Excellent communication and problem-solving skills, with a goal-oriented approach.


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