Apps Marketing Strategist

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Google Play Apps Marketing Specialist

This role involves developing and executing marketing strategies to drive downloads and engagement for Google Play apps. The ideal candidate will have a deep understanding of the apps business model, including how to monetize apps through advertising and user acquisition. They will also have experience using Google Ads and Firebase to track and improve user behavior.

Key Responsibilities:
  • Develop and execute marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)
  • Manage and optimize Google Ads campaigns to achieve target ROAS and CPA
  • Use Firebase to track and analyze user behavior, identify trends, and improve app engagement
Requirements and Qualifications
  • 5+ years of experience in apps marketing
  • Strong understanding of the apps business model
  • Experience using Google Ads and Firebase
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team


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