Public Image Manager

12 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

**Media Relations Specialist Role Summary:**

  • We are seeking a dynamic professional to manage our company's relationship with the media, drive media coverage, and enhance our brand's public image.

This role involves media outreach, relationship management, press releases, pitching, and storytelling. The ideal candidate will be a proactive communicator skilled in crafting compelling press materials, building media relationships, and securing press coverage that aligns with our goals.

Key Responsibilities:
  • Media Outreach & Relationship Management: Develop and maintain strong relationships with journalists, reporters, editors, and influencers across relevant industries.
  • Press Releases & Media Kits: Write, edit, and distribute press releases, media advisories, and other press materials that promote our initiatives, products, services, and events.
  • Pitching & Storytelling: Proactively pitch story ideas to the media and identify news opportunities that align with our messaging and business objectives.
  • Media Coverage Tracking: Monitor and track media coverage of our company and industry; prepare reports on the impact of press coverage.
  • Crisis Communications: Support crisis communications efforts when needed, helping to craft messaging and maintain a consistent and accurate brand voice during challenging times.
  • Press Conferences & Interviews: Coordinate press conferences, media interviews, and other media events. Prepare company spokespersons and ensure positive media interactions.
  • Content Creation: Collaborate with internal teams to create compelling content for media outlets, blogs, and social media platforms that showcase our news, thought leadership, and product offerings.
  • Brand Reputation Management: Proactively manage and enhance our reputation in the media, monitoring press coverage and public sentiment.
  • Event Promotion: Assist in promoting company events, product launches, or corporate milestones through media channels and securing press coverage.
  • Media Database Management: Maintain and update media contact lists and ensure the accuracy of contacts and relationships.

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