Inbound Marketing Professional

6 days ago


Lahore, Punjab, Pakistan HR Ways Full time
About the Job
We are seeking a seasoned Inbound Lead Generation Specialist with expertise in SEO, SMM, and PPC to join our team. This role involves crafting and executing comprehensive digital marketing plans to attract and convert leads using advanced techniques.

Key Responsibilities
  • Develop and execute high-impact SEO strategies to increase search rankings and drive organic lead generation.
  • Plan, implement, and optimize SMM campaigns across various platforms to boost brand awareness and attract leads.
  • Design and manage PPC campaigns, adjusting strategies to maximize ROI and conversion rates.
  • Analyze campaign performance using tools like Google Analytics and SEMrush.
  • Communicate directly with clients to gather insights and tailor lead generation strategies.
  • Collaborate with the development team to ensure all websites and content are SEO-optimized.
  • Partner with sales and marketing teams to align strategies for nurturing inbound leads.

Requirements
  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • 2+ years of experience in SEO, SMM, and PPC within the software industry, with demonstrable results.
  • Excellent verbal English communication skills for clear client interaction.
  • Strong ability to make data-driven decisions and continuously optimize marketing performance.


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