
Growth Strategy Analyst
1 week ago
About the Role
We are seeking a skilled Growth Analyst to join our world-class Growth team at Careem Networks FZ LLC. This role is at the intersection of marketing, product, and analytics, ensuring that our homepage traffic is effectively managed to drive business Key Performance Indicators (KPIs).
Key Responsibilities
- Homepage Traffic Management: Analyze and optimize homepage traffic to ensure alignment with business objectives and customer engagement goals.
- Cross-functional Collaboration: Work closely with Marketing, Product, and Growth teams across different services at Careem to develop and execute a unified growth strategy.
- Campaign Performance & Growth Strategy: Develop data-driven strategies to optimize conversion, engagement, and cross-selling.
- A/B Testing & Experimentation: Continuously test different strategies, analyzing performance to improve key growth metrics.
- Data Analysis & Insights: Conduct exploratory data analysis to identify untapped growth opportunities and drive strategic decision-making.
- KPI Monitoring & Dashboarding: Develop and maintain dashboards to track performance metrics, providing real-time insights for business decisions.
- Budgeting & Forecasting: Provide insights and recommendations to support target-setting and budget allocations for growth initiatives.
Requirements
- SQL Proficiency: Intermediate to advanced skills to analyze data and generate actionable insights.
- Programming & Automation: Proficiency in Python (Pandas, Numpy, Requests, JSON) for scripting and automating tasks is preferred.
- Dashboarding & Visualization: Experience with Tableau or similar tools for building automated dashboards.
- Data Analysis & Statistics: Strong grasp of A/B testing methodologies, uplift calculations, statistical significance (p-tests, t-tests, etc.).
- Growth Analytics & CRM Tools: Familiarity with platforms such as Amplitude, Braze, Optimizely is a plus.
- Machine Learning & Predictive Analytics: Experience in data science/machine learning projects such as predictive modeling and customer segmentation is a plus.
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