Insights & Strategy Specialist (Marketing)

4 weeks ago


Karachi, Sindh, Pakistan Tapal Tea (Pvt.) Ltd. Full time
Insights & Strategy Specialist (Marketing)

Job Title: Insights & Strategy Specialist (Marketing)

Location: Karachi / Lahore (PK)

Purpose of the Job: The role is responsible to provide actionable consumer insights and market analysis that drive strategic planning and business growth. The position supports brand strategy development by analyzing key performance indicators, leading consumer research initiatives, and collaborating with both internal stakeholders and external agencies. Ultimately, this role aims to translate data and trends into effective strategies that enhance brand health, identify new opportunities, and contribute to the overall success of the organization.

Job Description:

  • Support the strategic planning process for brands and develop the strategic plan and roadmap for Tapal.
  • Assist in analyzing monthly brand health KPIs, including Household Panel, Brand Health Tracking, and Retail Audit data.
  • Lead and initiate consumer research across various regions; collaborate with sales and marketing teams to produce internal management reports.
  • Act as a liaison with agencies to stay updated on new market research trends and initiatives.
  • Negotiate cost and quality terms with research agencies for all consumer-related activities.
  • Collaborate with stakeholders across the organization to transform consumer insights into actionable business outcomes.
  • Support the identification of whitespace opportunities and portfolio shaping for the tea category using various research methods.
  • Develop strategies and tactics to increase market penetration in priority regions and among target consumers.
  • Identify growth and expansion opportunities based on consumer and market analysis.
  • Perform additional assignments as directed by the supervisor.

Qualifications & Requirements:

  • Minimum Bachelor's degree completed
  • Must have 2 to 3 years of experience in market research - Agency or Brand
  • Open to travelling on short notice
  • Consumer Research
  • Analytical Thinking
  • Strategic Thinking
  • Communication
Seniority level

Associate

Employment type

Full-time

Job function

Analyst, Marketing, and Research

Industries

Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail

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