Marketing Insights Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Summary:

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  • This role is responsible for managing research activities and ensuring alignment with business objectives.
  • The incumbent will be responsible for analyzing IMS reports, identifying market opportunities, and coordinating research projects with third-party agencies.
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Key Responsibilities:

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  1. Research Analysis: Develop a detailed analysis on quarterly IMS reports to identify areas of opportunity in the market for growth.
  2. Project Coordination: Support brand teams with their research requirements, coordinate research projects with third-party agencies, and ensure alignment of research objectives with brand objectives.
  3. Market Intelligence: Gather competitive information from the market through the Market Intelligence Group's activities.
  4. Training and Development: Organize trainings on the IMS platform for all relevant colleagues.
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Requirements:

">Technical Skills:">
  • Understanding of overall business objectives and pharmaceutical sector intricacies.
  • Demonstrated strategic skills, creativity, and effectiveness in identifying and addressing major challenges.
  • Strong analytical, problem-solving, and quantitative skills.
  • Well-organized with the ability to prioritize multiple demands and effectively lead in a matrix organization.
">Personal Qualities:">
  • Effective communication skills and strong follow-up.
  • Strong analytical skills, problem-solving, and decision-making skills.
  • Impressive interpersonal relationship building and communication capabilities.

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