Marketing Insights Specialist

3 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

**Market Researcher Role**

We are seeking a detail-oriented and analytically driven Market Researcher to support data-driven decision-making by designing and implementing market research programs, using large datasets to build forecasting models, and identifying patterns in data.

The successful candidate will contribute significantly to our understanding of market dynamics, customer behaviour, and competitive trends. The ideal candidate has strong, broad technical and analytical skills that can translate into business deliverables.

Key Responsibilities:

  • Analyze consumer data and market trends to inform strategic decisions.
  • Lead the execution of market research initiatives, including qualitative and quantitative research.
  • Develop and maintain market sizing models and forecasting tools.
  • Extract and analyze data from internal systems to support reporting and insights.
  • Present findings and recommendations to senior stakeholders.

About You

The ideal candidate should have the following:

  • A strong academic background in Economics, Business Administration, Computer Science, or Statistics from a recognized university.
  • At least 2-3 years of experience in business intelligence and market research with proven success in data analysis.
  • Strong analytical, communication, and presentation skills.
  • Excellent knowledge of MS Office and/or at least one statistical software package such as R, Python, or Stata.
  • Hands-on experience in using data visualization tools such as Tableau or PowerBI.

We value diversity in our workforce and strive to create an inclusive environment where all individuals can thrive.

**Requirements:** Analytical skills, Data analysis, Market research, Business intelligence, Data visualization, Communication skills

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