Content Strategist

21 hours ago

Peshawar City Tehsil, Pakistan beBeeCopywriter Full time $60,000 - $80,000
Job Overview

We are seeking a creative and analytical professional who can produce compelling, data-driven copy that supports our business objectives. This role requires a strategic thinker who can collaborate effectively across departments to deliver high-quality content that aligns with our brand voice and enhances conversion rates.

Key Responsibilities
  • Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
  • Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
  • Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
  • Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
  • Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
  • Analyze copy performance using analytics and feedback to inform future iterations.
  • Cross-functional collaboration with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.
Required Skills and Qualifications
  • Bachelor's Degree: A degree in Marketing, Communications, Journalism, English, or a related field.
  • Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
  • Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
  • SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices.
  • Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies.
  • Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
  • Collaboration: Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
  • Certifications: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

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