CRM Operations Manager

1 week ago


Karachi, Sindh, Pakistan HR WAYS Full time
About the Role

We are seeking a detail-oriented and analytical HubSpot CRM Executive to support our marketing and sales operations. The ideal candidate will have strong experience with Sales Hub and Marketing Hub, ensuring smooth CRM operations, lead funnels, maintaining data quality, and reporting on system performance.

The successful candidate will play a key role in monitoring CRM activities, addressing data integrity issues, and providing insights to support strategic decision-making. They will be responsible for overseeing daily HubSpot CRM operations, conducting regular reviews and updates to ensure accurate reporting and data segmentation, and monitoring CRM performance metrics to provide periodic reports on data quality, customer segmentation, and engagement levels.

Key Responsibilities:

  • HubSpot CRM Oversight & Reporting
  • Oversee daily HubSpot CRM operations, ensuring data accuracy and integrity.

  • Conduct regular reviews and update CRM records to ensure accurate reporting and data segmentation.

  • Monitor CRM performance metrics and provide periodic reports on data quality, customer segmentation, and engagement levels.

Campaign Monitoring & Support

  • Assist in overseeing targeted email marketing campaigns using HubSpot's email tools.

  • Monitor campaign performance, including open rates and conversion metrics, to provide insights on potential improvements.

  • Ensure compliance with data privacy standards, supporting ongoing lead nurturing and retention strategies.

Data Integrity & Enrichment

  • Implement data quality practices and run periodic data checks to maintain CRM data accuracy.

  • Collaborate with Sales and Marketing to refine data collection methods, ensuring optimal data enrichment and CRM capabilities.

Insight & Recommendation Reporting

  • Generate and deliver regular reports on CRM, engagement metrics, and data integrity.

  • Analyze CRM data to offer insights and recommendations, contributing to customer journey improvements and data-driven strategies.

  • Work with stakeholders to develop and manage dashboards that provide real-time access to key CRM performance metrics.


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