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Digital Transformation Lead
4 hours ago
At Tkxel, we're a leading software development company based in Reston, Virginia.
About the JobWe're seeking a skilled Digital Transformation Lead to join our team. As a key member of our sales team, you'll be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn.
Key Responsibilities:- Develop and implement LinkedIn-based lead generation campaigns tailored to B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
- Send personalized and professional connection requests and follow-up messages to nurture leads.
- Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
Qualifications
- 2-3 years of proven experience in LinkedIn-based lead generation for IT or B2B industries.
- Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate warm leads from different geographies.
- Strong understanding of lead nurturing processes and CRM tools.
- Strong fluency in written and basic spoken English is a must.
- Experience in booking meetings via cold calling is a strong plus.
- Exceptional written communication and interpersonal skills.
- Analytical mindset with the ability to interpret campaign data and metrics.
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