Digital Communications Specialist: Content Strategist

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Title: Digital Communications Associate - Strategic Content PlannerJob Description:Main ResponsibilitiesAs a Digital Communications Associate, you will be responsible for developing and implementing strategic content plans that align with business objectives. This includes creating quarterly and monthly digital communication plans, crafting content pillars and messaging frameworks for various channels, and identifying opportunities for product storytelling and thought leadership.Campaign Execution & CollaborationYou will produce clear creative briefs for designers and video editors, coordinate with design and media teams to ensure on-brand visuals, and oversee the launch of paid social and search campaigns.Community Engagement & Stakeholder ManagementMonitor platform conversations, escalate inquiries, maintain brand reputation, surface user-generated content, and partner with sales, product, and events teams to amplify corporate announcements.Analytics & Performance OptimizationTrack KPIs via Google Analytics and platform insights, deliver bi-weekly performance reports, and conduct A/B tests to maximize ROI.Brand Governance & InnovationGuard brand voice and style guidelines, research emerging platforms, pilot new channels, propose creative content concepts, and test innovative ideas.Required Skills & Qualifications
  • Strategic Mindset: Able to conceptualize overarching content strategies grounded in business objectives and audience insights.
  • Copywriting Excellence: Exceptional command of English; able to craft concise, persuasive copy for ads, posts, emails, and web.
  • Analytical Acumen: Proficient with Google Analytics and native platform analytics; comfortable translating data into strategic recommendations.
  • Project Management: Strong organizational skills; able to juggle multiple campaign timelines and coordinate with cross-functional teams.
  • Collaboration: Proven ability to work with designers, media buyers, and external agencies to bring campaigns to life.
  • Communication: Clear verbal and written communicator; adept at stakeholder presentations and briefing senior leadership.
ExperienceA minimum of 2-4 years of experience in digital communications, social media management, or campaign coordination is required, preferably in EdTech, B2C, or technology sectors.Education/QualificationBachelor's degree in Marketing, Communications, Journalism, or related field is required. Certifications like Google Analytics Individual Qualification, Meta Blueprint, or LinkedIn Marketing Labs credentials are preferred.LocationIslamabad-based role available.

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