
Digital Marketing Strategist
1 day ago
We are seeking a skilled digital marketing strategist to join our team as a Senior Digital Marketing Specialist. In this position, you will be responsible for developing and executing comprehensive digital marketing strategies that achieve high levels of engagement and conversion.
Your primary focus will be on creating and implementing successful digital marketing campaigns across multiple channels, including social media advertising, search engine marketing (SEM), and display advertising.
- Key Responsibilities:
- Develop and implement strategies to capture leads through various channels
- Optimize website and landing pages for conversions using best practices in user experience (UX) and conversion rate optimization (CRO)
- Analyze website traffic and user behavior to identify areas for improvement
- Conduct keyword research and competitor analysis to identify relevant keywords and target phrases
- On-page optimization: Optimize website content with relevant keywords
- Off-page optimization: Build high-quality back links from reputable websites
- Technical SEO: Ensure website is technically sound for search engines
Requirements:
- 5-7 years of proven experience in digital marketing
- Strong understanding of B2B and B2C marketing principles and best practices
- Excellent analytical and problem-solving skills
- Proficiency in data analysis and reporting tools
- Strong written and verbal communication skills
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