
Brand Strategy Director
4 hours ago
About us
SATS Ltd. is a leading provider of air cargo handling services and airline caterer, with operations in the Asia-Pacific, Americas, Europe, Middle East, and Africa.
Our company powers an interconnected world of trade, travel, and taste, with a combined network of over 215 stations in 27 countries covering more than 50% of global air cargo volume.
We foster a culture of diversity and uniqueness, where every contributor's knowledge, expertise, and performance are valued.
Key Responsibilities:
- Develop and implement the company's overall brand strategy, ensuring consistency and alignment with corporate goals.
- Analyse global market trends to understand consumer behaviour, competitive dynamics, and market opportunities.
- Create a unique value proposition and positioning for the brand globally, ensuring resonance across different markets.
- Collaborate with creative teams to develop marketing campaign concepts that align with brand strategy.
- Work with regional teams to adapt campaigns to local markets, ensuring cultural relevance and effectiveness.
- Define KPIs to measure brand awareness, equity, market share, and campaign effectiveness.
Requirements:
- Bachelor's Degree in marketing, Business Administration, Communications, or a related field.
- MBA or Master's Degree in marketing, Brand Management, or a related field is an added advantage.
- Minimum experience of 10 years in marketing, brand management, or related fields.
- Culture sensitivity and ability to work effectively with diverse teams.
- Strong communication and interpersonal skills.
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