Digital Marketing Professional

1 day ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Digital Marketing Strategist

This position requires a highly skilled Digital Marketing Strategist who can develop and execute comprehensive digital marketing campaigns across multiple channels to drive lead generation and conversions for both B2B and B2C audiences.

Key Responsibilities:

  • Develop and execute integrated digital marketing campaigns across all relevant channels, including paid social media advertising, search engine marketing (SEM), and display advertising.
  • Manage and optimize paid advertising campaigns by conducting in-depth keyword research, analyzing competitors, and tracking key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition, and return on ad spend.
  • Develop and implement strategies to capture leads through various channels, including lead magnets, landing pages, and forms.
  • Optimize website and landing pages for conversions using best practices in user experience (UX) and conversion rate optimization (CRO).
  • Conduct keyword research and competitor analysis to identify relevant keywords and target phrases, and optimize website content with relevant keywords.

Requirements:

  • 5-7 years of proven experience in digital marketing, with a strong focus on paid social media advertising, search engine marketing (SEM), and SEO.
  • Proven experience managing and optimizing campaigns across multiple platforms: Facebook Ads, Google Ads, Bing Ads, and Alibaba Ads.
  • Strong understanding of B2B and B2C marketing principles and best practices.
  • Excellent analytical and problem-solving skills.
  • Proficiency in data analysis and reporting tools (e.g., Google Analytics, Google Data Studio).
  • Strong written and verbal communication skills.

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