Digital Social Media Strategist

10 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

The role of Digital Social Media Strategist is pivotal in crafting and executing social media plans for healthcare clients.

Key Responsibilities:
  • Strategic Planning: Develop comprehensive social media strategies aligned with client objectives, ensuring cohesive messaging across platforms.
  • Campaign Development: Design innovative campaign ideas that resonate with target audiences within the healthcare industry.
  • Team Leadership: Guide and mentor junior social media marketers, fostering a culture of continuous learning and growth.
  • Social Media Calendar Management: Oversee the creation and maintenance of social media calendars, ensuring timely content publication.
  • Performance Analysis: Monitor and analyze campaign performance using analytics tools to identify trends and areas for improvement.
  • Trend Identification: Stay ahead of social media trends, tools, and best practices to maintain innovative and competitive campaigns.
Requirements:
  • Bachelor's degree in Marketing or equivalent professional experience.
  • At least 3 years of experience in social media marketing, with a proven track record of successful strategy execution.
  • Strong understanding of social media platforms, algorithms, and analytics tools.
  • Ability to develop creative ideas and translate them into actionable strategies.
  • Effective English communication and presentation skills, enabling engagement with various stakeholders.
  • A data-driven approach to strategy development and execution, combined with creativity.
  • Familiarity with healthcare marketing, HIPAA compliance, and industry regulations is advantageous.


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