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Senior Search Engine Optimizer
2 weeks ago
We are seeking a dedicated and skilled Search Engine Optimization (SEO) professional to drive our online presence forward, boost website traffic, and contribute to the overall success of our business.
Key Responsibilities:- Strategic SEO Implementation:
- Develop, execute, and maintain comprehensive on-page, off-page, and technical SEO strategies to enhance website performance, improve search engine rankings, and drive organic traffic.
- Collaborate with content creators to optimize existing and future content, ensuring it is engaging, informative, and aligned with our target audience's needs.
- Technical SEO Expertise:
- Conduct thorough technical SEO audits to identify and resolve crawl errors, indexing issues, site speed problems, and mobile-friendliness concerns, thereby improving the user experience.
- Work closely with web developers to implement technical SEO changes, ensuring seamless integration and optimal results.
- Implement and optimize structured data (schema markup) to enhance search visibility and provide users with relevant information.
- Ensure website architecture and internal linking are optimized for search engines and user experience.
- On-Page SEO & Content Strategy:
- Perform keyword research and analysis to identify high-value keywords and phrases that drive organic traffic and conversions.
- Optimize website content and meta elements for targeted keywords and user intent, ensuring relevance and accuracy.
- Conduct content gap analysis to identify opportunities for new content creation and improvement.
- Off-Page SEO (Link Building & Authority):
- Develop effective link-building strategies to acquire high-quality backlinks from authoritative websites, thereby increasing our online credibility and reputation.
- Identify opportunities for link reclamation and brand mentions, ensuring consistency across online platforms.
- Monitor competitor backlink profiles and strategies to stay ahead in the market.
- Explore local SEO strategies and social media marketing to increase brand visibility and reach a broader audience.
- Analysis, Reporting & Monitoring:
- Utilize SEO tools like Google Analytics and SEMrush to monitor website performance, track key performance indicators, and generate insightful reports on SEO performance.
- Present findings to stakeholders, providing actionable recommendations for improvement and growth.
- Stay up-to-date with the latest SEO trends, best practices, and industry developments to ensure our online presence remains competitive and effective.
The ideal candidate will possess a strong understanding of SEO principles, excellent analytical skills, and the ability to think creatively and strategically.
A bachelor's degree in Marketing, Communications, or a related field is preferred. Proficiency in SEO tools and software is essential, as well as experience working with web development teams to implement technical SEO changes.
The successful candidate will be a team player, able to collaborate effectively with cross-functional teams to integrate SEO best practices into all aspects of website development and content creation.
We offer a competitive salary and benefits package, including opportunities for professional growth and development.
