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Brand Visibility Strategist

1 week ago

Islamabad, Islamabad, Pakistan OS Digital Marketing Full time

Job Summary

Company Overview

We are seeking a dynamic Brands, Media, PR, and Influencer Manager to lead our public relations, media outreach, and influencer partnerships. This role requires a strategic thinker with excellent communication skills and a proven track record in enhancing brand visibility, cultivating relationships with media and influencers, and driving impactful PR campaigns.

Key Responsibilities:

  1. Develop comprehensive PR and media strategies to elevate brand awareness and reputation.
  2. Foster and maintain relationships with key media outlets, journalists, and industry influencers to secure high-quality coverage.
  3. Lead the planning and execution of influencer marketing campaigns, identifying and collaborating with influencers who align with the brand's image and values.
  4. Oversee all press releases, media kits, and related PR materials, ensuring alignment with brand messaging.
  5. Coordinate with internal teams to maintain a cohesive brand narrative.
  6. Act as the primary spokesperson for the brand as needed, representing the company at media briefings, events, and public engagements.
  7. Analyze the performance of PR initiatives and influencer partnerships, providing detailed reports and actionable insights.
  8. Stay up-to-date with industry trends, competitor activities, and emerging media channels to inform strategy.
  9. Manage crisis communication with poise and efficiency, maintaining the brand's positive image.
  10. Supervise a team of PR and communications specialists, providing mentorship and performance feedback.