
Channel Growth Strategist
4 days ago
Job Description
- Develop and implement channel growth strategies that cater to consumer, shopper, and customer requirements.
- Design and execute a structured shopper excellence program through formal research and shopper immersions.
- Work closely with brand managers and RBUs to recommend tailored category channel plans aligned with overall market strategy.
- Collaborate with visibility manager to develop and implement in-store vision of success for the channel in each category.
- Contribute to ICP process by identifying key opportunities and possible action plans for priority channels.
- Recommend actionable in-store solutions based on shopper behavior within priority channels.
- Develop promotional guidelines based on shopper understanding and current market knowledge.
- Maintain awareness of the latest developments, trends, initiatives, and competitive actions within the channel.
- Work with customer teams to define and develop channel and key customer execution, sales, and trade spend targets.
- Evaluate and ensure adherence to company principles and policies.
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