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Digital Marketing Expert
6 hours ago
Pakafghan Logistics is seeking a skilled Digital Marketing Expert to develop and implement our digital marketing campaigns across all channels.
Job DescriptionWe are looking for someone with a strong grasp of current marketing tools and strategies, who can lead integrated digital marketing campaigns from concept to execution.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
The ideal candidate should have:
- A BS/MS degree in marketing or a related field.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative skills with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools.
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