Senior Reputation Manager

2 days ago

Lahore, Punjab, Pakistan beBeeReputation Full time $90,000 - $120,000
Job Title:

Strategic Communications Lead


Job Summary:

The Strategic Communications Lead will be responsible for leading the development and execution of external communications plans to enhance our brand reputation in the market.


Key Responsibilities:
  • Develop and execute strategic external communications plans aligned with corporate objectives
  • Cultivate and manage relationships with key stakeholders, including government officials, business leaders, media outlets, journalists, influencers, and third-party PR agencies
  • Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content
  • Manage media/social media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches
  • Lead the execution of external storytelling campaigns across earned and owned media to build visibility of our business, people, and community impact
  • Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels
  • Monitor and analyze media coverage, providing regular reports and insights to leadership
  • Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks
  • Lead on the overall management and creation/publishing of content for our corporate website
  • Oversee the social media strategy for our external channels to ensure content is on-brand, engaging, and in sync with global standards
  • Collaborate with Marketing, Legal, Government Affairs, and Bottling Partners to align messaging and ensure consistency across public-facing platforms

Requirements:
  • 5-6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments
  • Demonstrated success in reputation management, government relations, content creation/publishing, and public-facing external leadership led and corporate/brands campaigns
  • Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies
  • Master's degree in Communications, Public Relations, Journalism, or related fields
  • Fluency in English and local language

Skills:
  • Strong media relations and public affairs capability
  • Excellent written and verbal communication skills for external storytelling
  • Strategic thinking with creativity in content and campaign development
  • Ability to handle crisis situations and reputation risks proactively
  • Familiarity with digital and social media tools, data analytics for media tracking
  • Proficiency in MS Office and creative tools
  • Strong organizational skills with a focus on event and campaign management

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