Senior Communications Professional

3 days ago

Lahore, Punjab, Pakistan beBeeCommunications Full time 1,500,000 - 1,800,000

We are seeking a Senior Communications Representative to lead our external communication and public relations agenda in Pakistan. This key role will drive reputation-building initiatives, brand narrative amplification, stakeholder engagement, and earned media strategies across the region.

\Key Responsibilities:
  • \
  • Develop strategic external communications plans aligned with corporate objectives to enhance our brand reputation in Pakistan.\
  • Cultivate and manage relationships with key government stakeholders, business/trade forums, media outlets, journalists, influencers, and third-party PR agencies.\
  • Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.\
  • Manage media/social media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.\
  • Lead storytelling campaigns across earned and owned media to build visibility of our business, people, and community impact.\
  • Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.\
  • Monitor and analyze media coverage, providing regular reports and insights to leadership.\
  • Support crisis communication, reputation management, and proactive media engagement to mitigate potential risks.\
  • Oversee the social media strategy for Pakistan's external channels to ensure content is on-brand, engaging, and in sync with global standards.
\

Requirements include 5-6 years of experience in External/Corporate Communications, Media Relations, or Public Relations, as well as a Master's degree in Communications, Public Relations, Journalism, or related fields. Fluency in Urdu and English is required.

\Required Skills:
  • \
  • Strong media relations and public affairs capability\
  • Excellent written and verbal communication skills for external storytelling\
  • Strategic thinking with creativity in content and campaign development\
  • Ability to handle crisis situations and reputation risks proactively\
  • Familiarity with digital and social media tools, data analytics for media tracking

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