
Social Media Marketing Specialist
24 hours ago
We are seeking a creative, forward-thinking, and organized social media specialist. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services.
Job SpecificationSocial Media Specialist Duties and Responsibilities
- Develop and execute a comprehensive social media strategy through research, benchmarking, messaging, and audience identification
- Create engaging online content production and scheduling
- Assist with crisis management and negative news communications
- Generate and publish daily content (original text, images, video)
- Build meaningful connections with community members through dialog and messaging
- Maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately
- Create and implement a social media marketing plan and editorial calendar
- Analyze analytics reports to gain insight on traffic, demographics, and effectiveness
- Collaborate with other departments to manage company reputation and increase reach
- Minimum 2 years' experience in digital marketing and social media
- Familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn)
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret results and take action
- Strong written and verbal communication skills
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