Marketing Strategy Lead

5 days ago


Lahore, Punjab, Pakistan STARZPLAY Full time
Digital Marketing Opportunities:
Join our team as a Performance Marketing Manager and take on the challenge of driving customer acquisition and revenue growth through multiple digital channels. As a key member of our marketing department, you will be responsible for developing and executing comprehensive performance marketing strategies to achieve business objectives.

Responsibilities:
* Develop and implement performance marketing strategies to drive customer acquisition and revenue growth, managing campaigns across paid search, display, social media, and programmatic channels.
* Analyze campaign performance data to derive actionable insights, preparing and presenting detailed reports to stakeholders.

Skills and Qualifications:
* Bachelor's degree in marketing or a related field; master's degree preferred.
* Minimum of 5 years of experience in performance marketing or marketing, preferably with some background in affiliate marketing.
* Strong analytical skills and experience with marketing analytics tools, such as AppsFlyer, GA4, and Tableau.
* Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

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