
User Acquisition Specialist
14 hours ago
User Acquisition Specialist - Performance Marketing Lead
We are seeking a seasoned User Acquisition specialist to lead our performance marketing campaigns and drive growth through paid acquisition.
The ideal candidate will have a deep understanding of mobile attribution tools, excellent analytical skills, and the ability to develop and execute effective UA strategies across multiple ad networks.
- Develop and execute user acquisition strategies across multiple ad networks (Meta, Google Ads, TikTok, Unity)
- Analyze campaign performance metrics and optimize for ROAS, CPI, and retention
- Collaborate closely with creative teams to develop high-performing ad creatives
Requirements:
- 5 – 6 years of proven experience in user acquisition, preferably in the gaming industry
- Deep understanding of mobile attribution tools (Appsflyer, Adjust, etc.)
- Strong analytical and data-driven mindset
- Proven track record of scaling games through paid acquisition
- Excellent communication and cross-functional collaboration skills
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