Senior Digital Campaign Specialist

1 week ago


Lahore, Punjab, Pakistan beBeeExpert Full time 8,000,000 - 12,000,000
Job Title

This pivotal role drives digital ad campaign execution, ensuring flawless delivery across proprietary and third-party platforms. Key responsibilities include leading campaign delivery, mentoring the Ad Operations team, and driving process excellence.

  • Campaign Delivery Lead
    • Manage end-to-end campaign delivery, from setup to optimization and reporting, on in-house and third-party platforms.
    • Supervise and mentor the Ad Operations team, providing guidance on best practices, troubleshooting, and process improvements.
  • Platform and Technical Expertise
    • Set up, traffic, and monitor campaigns across various platforms, including native placements, Google Ad Manager, and third-party networks.
    • Configure ad units, orders, and line items with correct targeting and priority settings.
  • Tracking, Measurement, and Quality Control
    • Implement tracking pixels, UTM parameters, and third-party trackers for accurate measurement.
    • Troubleshoot creative, delivery, and tracking issues across all placements.
    • Use GTM, GA4, CM360, and verification tools to monitor performance and compliance.


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