SEO Program Manager

7 days ago

Lahore, Punjab, Pakistan beBeeSEOSpecialist Full time 8,000,000 - 10,000,000
Programmatic SEO Specialist

We are seeking a highly motivated and experienced professional with a strong focus on programmatic SEO to join our team. The ideal candidate will have proven experience in optimizing large-scale websites, particularly classifieds or e-commerce platforms, through data-driven and automated SEO strategies.

Key Responsibilities:
  • Keyword Research: Perform ongoing keyword research, clustering, and expansion to identify high-value opportunities across landing pages.
  • Collaboration: Work with the product and development teams to implement SEO-first templates and scalable content structures for classifieds at scale.
  • Crawl Efficiency: Ensure crawl efficiency and indexation control for millions of dynamically generated pages, minimizing duplication and maximizing organic visibility.
  • Technical SEO Audits: Conduct regular technical SEO audits (crawling, indexing, rendering, canonicalization, Core Web Vitals) and collaborate with developers to fix issues.
  • Adaptability: Adapt SEO strategy to align with AI-powered search (SGE, LLMs, entity optimization, AEO) to stay future-ready.
  • Performance Tracking: Track SEO performance using tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and Looker Studio, and provide weekly/monthly insights.
  • Competitor Analysis: Monitor competitors (both local and global marketplaces) to identify SEO gaps and replicate successful strategies.
  • Content Alignment: Collaborate with content and editorial teams to align landing pages, guides, and blogs with transactional and informational user intent.
  • Backlink Opportunities: Identify high-quality backlink opportunities to strengthen domain authority.
  • Experimentation: Run A/B tests and controlled experiments to validate SEO hypotheses and document learnings.
Requirements:
  • Experience: 2–3 years of proven SEO experience (preferably with e-commerce, marketplace, or classifieds websites).
  • Knowledge: Strong knowledge of programmatic SEO and handling large-scale sites with dynamic templates.
  • Familiarity: Familiarity with LLM-driven search trends, SGE, and AEO strategies.
  • Tools: Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, GA4, and Data Studio.
  • Understanding: Understanding of HTML, CSS, JS rendering basics, and ability to work with developers on SEO-first solutions.
  • Analytical Skills: Strong analytical skills with hands-on experience in Excel/Google Sheets (SQL/Python is a plus).
  • Growth Mindset: Growth mindset: ability to experiment, test, and adapt strategies quickly in a fast-changing SEO landscape.
  • Deep Understanding: Deep understanding of E-E-A-T, topical authority, and semantic SEO, ability to structure content around entities and intent clusters to strengthen credibility and visibility in AI-driven search.

We strive to foster a collaborative and innovative workplace culture that values growth and development. As a leading automobile industry player in Pakistan, we have helped millions of Pakistanis buy, sell, and maintain their vehicles since 2003. Join us in revolutionizing the automobile landscape by being part of our mission to deliver cutting-edge solutions and unparalleled customer experiences.

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