Growth Analytics Manager

1 week ago

Karachi, Sindh, Pakistan Careem Networks FZ LLC Full time

About The Role

We are seeking a highly skilled Growth Analytics Manager to join our world-class Growth team at Careem. This role is at the intersection of marketing, product, and analytics, ensuring that our homepage traffic is managed effectively to drive business KPIs.

Your Responsibilities

  • Develop & Execute Growth Strategy: You will work closely with Marketing, Product, and Growth teams to develop and execute a unified growth strategy.
  • Optimize Homepage Traffic: You will manage and analyze homepage traffic to ensure alignment with business objectives and customer engagement goals.
  • Lead Cross-functional Collaboration: You will lead cross-functional collaboration across different services at Careem to develop and execute a cohesive strategy for optimizing growth.
  • Analyze & Interpret Data: You will conduct exploratory data analysis to identify untapped growth opportunities and drive strategic decision-making.
  • Provide Insights & Recommendations: You will provide insights and recommendations to support target-setting and budget allocations for growth initiatives.

What You'll Need

  • SQL Proficiency: Intermediate to advanced skills to analyze data and generate actionable insights.
  • Programming & Automation: Proficiency in Python (Pandas, Numpy, Requests, JSON) for scripting and automating tasks is preferred.
  • Dashboarding & Visualization: Experience with Tableau or similar tools for building automated dashboards.
  • Data Analysis & Statistics: Strong grasp of A/B testing methodologies, uplift calculations, statistical significance (p-tests, t-tests, etc.).
  • Growth Analytics & CRM Tools: Familiarity with platforms such as Amplitude, Braze, Optimizely is a plus.
  • Machine Learning & Predictive Analytics: Experience in data science/machine learning projects such as predictive modeling and customer segmentation is a plus.

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