Analytics and Insights Professional

8 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

About the Role

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We are looking for a skilled digital marketing analyst to join our Global Digital Marketing team. As a digital marketing analyst, you will be responsible for tracking online marketing trends, collecting, analyzing, and visualizing digital marketing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with various stakeholders.

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In this role, you will work closely with our team to drive results and growth. To succeed, you should have strong technical skills and present actionable insights to inform digital marketing strategies.

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Responsibilities

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  • Support the development of a comprehensive digital marketing analytics and data strategy">
  • Collect and analyze customer, marketing, and web behavioral data to inform marketing decisions">
  • Analyze campaign performance, identify areas for improvement, and develop strategies to increase campaign effectiveness">
  • Present findings and recommendations to colleagues, senior managers, and clients">
  • Develop and maintain digital campaign and web measurement strategies, including tag management">
  • Create data visualizations, dashboards, and reports to communicate campaign performance and website metrics">
  • Stay up-to-date with the latest digital media and marketing trends">
  • Collaborate with cross-functional teams to drive business growth">
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Requirements

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  • Bachelor's degree in marketing or a related field">
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, and other visualization tools">
  • 5+ years of deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms">
  • Experience working with data lakes and data platforms for marketing purposes">
  • Strong analytical and strategic thinking skills">
  • Ability to make data-driven decisions">
  • Excellent interpersonal and collaboration skills">
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What We Offer

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This is a contract role within the Marketing function, serving the chemical manufacturing industry.



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