Brand Marketing Specialist

4 days ago


Lahore, Punjab, Pakistan PepsiCo Deutschland GmbH Full time
Job Overview

The role of the Assistant Brand Manager is to drive business growth and brand success through effective marketing strategies and plans.

Key Responsibilities:
  • Develop and execute marketing plans to achieve short-term and long-term brand objectives, including revenue growth, market share, and consumer and retail KPIs.
  • Monitor and review all marketing activities, providing recommendations on marketing support impact on brand performance and managing productivity of marketing plans and projects.
  • Align and collaborate with relevant functional heads/teams to ensure prompt execution of marketing plans and strategies.
  • Closely work with R&D, Trade Marketing, Sales, and Supply Chain Teams in planning and executing in-market activities for seamless execution.
  • Lead innovation and new product development (NPD) agenda in close coordination with Commercialization, R&D, and Operations Leads, along with regional marketing and innovation teams.
  • E nsure strategic alignment between the brand's global and local strategies in collaboration with Business Unit and Regional/Global teams.
  • Work with Head of Sales and Revenue Manager on developing volume/revenue plans based on brands/initiatives, regions, and outlets.
  • Support the Marketing Manager in finalizing the annual operating plan (AOP).
  • Support the Marketing Manager in finalizing strategy for the strategic business plan (SBP).
  • Support the Marketing Manager in achieving objectives aimed at driving efficiency in the overall marketing function.
  • Prepare and monitor the 7up brands budget and ensure spend on marketing initiatives/activities accordingly.
  • Recommend and adapt marketing best practices from PI Global and BU Regional initiatives.
  • Oversee brand communication development, media planning, and research activities across all 7up brands in liaison with creative, media, and insight & research teams.
  • Develop capabilities of Brand Planning, Creative, Media Buying, and Research agencies to support 7up brand plans and ensure their best-in-class execution.
Qualifications:
  • MBA (preferably Marketing majors).
  • Leadership Skills.
  • Ability to plan and drive high-priority agendas; develop, execute business strategies and plans.
  • Strong Analytical and Problem-Solving Skills.
  • Planning & Organising (Multiple priority management).
  • Strong Communication, Persuasion, Influencing Skills.
Competencies:
  • Results Driven (results based on macro brand and business KPIs within predefined time frames).
  • Fast Learner, Initiative Taker.
  • Leading and Motivating Others (Creating enthusiasm, inspiring positive attitude, desire to succeed).
  • Developing and Supporting the Team (Actively improving others' skills, cooperating effectively, diplomatic conflict handler).
  • Integrity (Mutual trust, consistent with company ethics & values).

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