Digital Marketing Specialist

5 days ago


Gujranwala, Punjab, Pakistan NextGen Solutions Full time
Job Title: Digital Marketing Specialist

We are seeking an experienced digital marketing professional to assist in the planning, execution, and optimization of our online marketing efforts.

Key Responsibilities:
  • Perform search engine optimization (SEO) and digital marketing campaigns across various digital channels.
  • Plan, create, and execute advertising and messages across social media platforms.
  • In-depth keyword research in coordination with the 'Solutions Team' on articles/blogs/whitepapers for SEO and visibility.
  • Track competitors' strengths and exploit market opportunities.
  • Manage off-page and on-page optimization.
  • Perform keyword research analysis.
  • Develop and implement link building strategies.
  • Advanced command of Google Analytics and Google Webmaster tools.
  • Search engine marketing.
  • Increased rankings and traffic flow of website.
  • Social media marketing: Facebook, LinkedIn, Twitter, and Instagram marketing.
  • Email marketing and campaign with Google PPC and AdSense.
  • Link building, directory submissions, classified ads submissions, blog posting, article submission, blog commenting.
  • E-commerce website SEO and marketing.
  • Advanced SEO tools.
  • Good knowledge of WordPress SEO plugins.
  • Good understanding of HTML and content management system.
Qualifications:
  • Graduation degree in business/marketing/CS/SE or equivalent.
  • 1-2 years of B2B and B2C digital marketing experience, specifically SEO/SEM, PPC, and social media marketing/advertising.
  • Must know – Google Analytics, Search Console, and other tools like SEMrush, Moz, Ahrefs, etc.
  • Must have strong exposure to digital marketing techniques and channels.
  • Strong analytical & application skills to improve search engine rankings and optimize search & display AdWords campaigns for better ROI.
  • Experience in social media management and advertising (Facebook, Twitter, LinkedIn) preferred.
  • Must have excellent English writing skills for an international audience.
  • Must have a confident and outspoken personality.
About Us:

NextGen Business Solutions is a convergence point of intelligence and imagination. We have successfully created a milestone and a safe cage in the minds of our international clients.

We value innovation and creativity, and we are looking for someone who shares these values. If you are passionate about digital marketing and have the skills to succeed, we want to hear from you.



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