Customer Engagement Strategist

16 hours ago


Lahore, Punjab, Pakistan STARZPLAY Full time

**About Us**

STARZPLAY is a subscription video-on-demand service that streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids' entertainment, and dedicated Arabic content to subscribers in the MENA region.

We are seeking an experienced Customer Engagement Strategist to join our team. In this role, you will be responsible for executing and optimizing CRM campaigns to enhance customer engagement and retention.

Responsibilities:

  • Develop and deploy automated, triggered, and journey-based CRM campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.
  • Track and own key engagement metrics related to user engagement, churn, and reactivation.
  • Collaborate with cross-functional teams to enhance user experience and drive engagement.
  • Conduct A/B testing and analyze user data to identify opportunities for improvement.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in CRM tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Strong analytical and problem-solving skills.

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