Marketing Strategy Executive

3 days ago


Lahore, Punjab, Pakistan Shafaq n Kami Salon Full time
Job Overview

At Shafaq n Kami Salon, we are seeking a highly motivated and results-driven Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing social media strategies that drive engagement, increase brand awareness, and ultimately contribute to the growth of our business.

Key Responsibilities
  1. Digital Marketing Planning: Develop and implement comprehensive digital marketing campaigns across multiple channels, including SMS marketing, email marketing, video marketing, social media, and display advertising.
  2. Social Media Presence: Design, build, and maintain our social media presence across multiple platforms, ensuring consistency and cohesion across all channels.
  3. Campaign Performance Analysis: Analyze and report on the performance of all digital marketing campaigns, identifying areas of improvement and optimizing spend and performance accordingly.
  4. Trend Identification and Optimization: Stay up-to-date with the latest social media trends and best practices, and optimize our social media strategy to stay ahead of the competition.
  5. Creative Growth Strategies: Brainstorm and develop innovative and creative growth strategies that drive engagement and conversion.
  6. Internal Collaboration: Collaborate closely with internal teams to create landing pages and optimize user experience, ensuring seamless integration with our overall marketing strategy.
  7. Customer Experience Evaluation: Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints, identifying areas for improvement and implementing changes accordingly.
  8. Conversion Point Instrumentation: Instrument conversion points and optimize user funnels to maximize ROI and drive conversions.
  9. Staying Updated: Stay current with the latest social media best practices and technologies, and apply this knowledge to continuously improve our social media strategy.
Requirements
  • 2-3 years of experience as a Social Media Specialist or similar role.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media platforms.
  • Experience with audience and buyer persona research, and ability to develop targeted marketing campaigns.
  • Familiarity with web design and publishing principles, and ability to create engaging content.
  • Strong critical thinking and problem-solving skills, with ability to analyze data and make informed decisions.
  • Ability to manage brand social media content and editorial calendars across multiple channels.
  • Experience with social media monitoring and management tools, and ability to track and measure campaign performance.
  • Passion for social media, PR, and digital marketing, with eagerness to learn and stay up-to-date with industry trends.
Job Specifications

Degree in marketing or related field, with emphasis on digital marketing and social media.

Expertise in SEO, social media marketing, email marketing, paid and content marketing using various channels.

Ability to think creatively and develop innovative marketing solutions.

Strong human relations skills, with ability to interact effectively with clients and team members.



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