Email Marketing Specialist – Market Advocate

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Email Marketing Specialist – Market Advocate

We are seeking an innovative Email Marketing Specialist to develop and manage B2B email marketing campaigns aligned with U.S. market lead generation and sales goals for construction estimation services.

The ideal candidate has a strong understanding of the U.S. construction market and can craft compelling email content that drives engagement, nurtures leads, and generates qualified opportunities.

Key responsibilities include:

  • Strategy & Planning: Develop and manage campaigns, create marketing calendars, segmentation strategies, and automation workflows.
  • Content & Execution: Write, design, and execute high-converting email campaigns, develop newsletters, drip sequences, promotional offers, and follow-ups.
  • Data & Optimization: Monitor KPIs, conduct A/B tests, maintain email list hygiene.
  • Compliance & Quality Control: Ensure compliance with U.S. regulations like CAN-SPAM and GDPR, maintain brand voice, collaborate with teams.

Required skills and qualifications include:

  • Proven experience in email marketing within construction, estimation, or B2B services.
  • Experience managing U.S.-based email campaigns.
  • Proficiency with Mailchimp, Klaviyo, ActiveCampaign, or HubSpot.
  • Strong copywriting skills for a professional audience.
  • Understanding of construction workflows, bidding, procurement cycles.
  • Familiarity with Google Analytics, UTM tracking, and basic performance attribution.
  • Basic HTML/CSS skills are advantageous.

Preferred qualifications include a bachelor's degree, experience with construction SaaS, bid management software, lead scoring, and regional compliance knowledge.

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