Digital Brand Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeStrategist Full time 8,000,000 - 12,000,000
Job Opportunity

The Creative Marketing Lead will be responsible for leading brand storytelling and digital marketing strategy, overseeing campaign direction, team performance, and growth initiatives.

Key Responsibilities:
  • Lead seasonal brand storytelling, campaign strategy, and digital growth initiatives.
  • Manage creative, marketing, and content teams to ensure brand consistency.
  • Oversee Shopify, digital channels, influencer collaborations, and paid media.
  • Lead end-to-end campaign launches including storyboarding and talent management.
  • Manage the entire shoot process from pre-production to post-production.
  • Provide strategic direction and final approvals on social media content calendars, influencer partnerships, and paid media plans.
  • Oversee influencer seeding, digital partnerships, and full-funnel performance marketing strategies.
  • Guide the visual identity and brand aesthetic across all design and motion assets.
  • Mentor, coach, and develop the creative marketing team to maintain luxury standards.
  • Collaborate with cross-functional teams (design, supply chain, e-commerce, merchandising, customer care).
  • Analyze cross-channel performance data, optimize strategies, and drive continuous growth.
  • Leverage market intelligence, shopper insights, and competitive analysis to fine-tune creative direction and growth plans.
  • Build external partnerships with influencers, media, creative collaborators, and industry experts.
  • Stay ahead of global luxury fashion trends, digital innovation, and consumer behavior.

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