Digital Advertising Specialist

5 days ago

Karachi, Sindh, Pakistan beBeeAnalyst Full time 800,000 - 1,200,000

Job Description

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  • Manage and optimize pay-per-click advertising campaigns across various platforms.

Key Responsibilities:

  • Plan, execute, and optimize digital advertising campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI).
  • Develop search engine marketing (SEM) and tactical plans on an ongoing/as needed basis.
  • Manage overall search engine marketing and optimization campaigns to achieve profitability goals.
  • Analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments.
  • Create compelling and engaging ad copies that align with campaign goals and target audience.
  • Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency.
  • Provide detailed analytical reports on a monthly or quarterly basis highlighting key metrics, trends, and recommendations for campaign optimization.
  • Stay up to date with industry trends, best practices, and updates to ensure campaign compliance and competitiveness.

Requirements:

  • Experience: Proven experience in managing digital advertising campaigns and implementing successful PPC strategies.
  • Knowledge of Google Ads, including proficiency in campaign setup, keyword research, bidding strategies, and performance tracking.
  • Familiarity with other PPC platforms is a plus.
  • Strong analytical skills and ability to interpret complex data sets.
  • Strong written and verbal communication skills.

Benefits:

  • Performance Bonuses

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