Expert Digital Advertising Specialist

6 hours ago

Karachi, Sindh, Pakistan beBeeDigitalAdvertising Full time 8,000,000 - 12,000,000
Job Title: Digital Advertising Specialist

We are seeking an experienced Digital Advertising Specialist to join our team. As a key member of our advertising team, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various digital platforms to achieve key performance indicators such as targeted reach and audience engagement, as well as revenue and lead generation.

In this role, you will create and implement strategies to maximize revenue, optimize conversion rates, and reduce the cost-per-click on all campaigns. You will also report on campaign performance and work closely with our team of experts to refine and improve campaign strategies.

Key Responsibilities:
  • Develop and implement PPC campaigns across Google Ads, Bing Ads, and other paid advertising platforms
  • Analyze complex data to identify trends and opportunities for improvement
  • Create and manage ad groups, keywords, and landing pages to optimize campaign performance
  • Collaborate with cross-functional teams to develop and execute marketing strategies
  • Monitor and report on campaign performance using data analysis tools
  • Stay up-to-date with industry trends and best practices in digital advertising
Requirements:
  • Bachelor's degree in marketing or a related field
  • At least 2 years of experience in PPC management and a solid understanding of PPC optimization techniques
  • Experience with A/B testing and landing page optimization is a plus
What We Offer:
  • Competitive salary and benefits package
  • Ongoing training and development opportunities
  • A dynamic and supportive work environment
  • The chance to work with a talented team of professionals

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