Content and PR Specialist

3 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

This role involves digital platform engagement, organic and branded content.

Your Key Responsibilities will include:
  • Contributing to achieving key brand objectives, including business goals, marketing/advertising objectives, communication goals, and media outreach targets.
  • Upholding brand consistency across all communication channels, ensuring adherence to the brand's tone of voice, persona, and unique selling proposition (USP).
  • Acting as the primary guardian of the brand, ensuring messaging consistency and compliance with brand guidelines.
  • Generating creative concepts that align brand goals with consumer needs, incorporating the latest in generative AI technologies to enhance content, campaigns, and engagement.
  • Increasing social media engagement.
  • Growing the youth segment.
  • Improving social sentiment.
Your Day-to-Day Work will involve:
  1. Assisting in formulating a comprehensive communication strategy aligned with business and brand objectives.
  2. Supporting the creation of an annual communication and engagement plan.
  3. Collaborating with creative agencies on integrated influencer and PR campaigns.
  4. Maintaining brand health indicators to identify insights and opportunities.
  5. Coordinating with internal and external stakeholders for campaign execution.
  6. Serving as the main contact for internal departments for marketing collateral support.
  7. Liaising with media, content, and communication teams to reflect brand vision.
  8. Overseeing relationships with PR, creative, and media agencies.
  9. Working with internal departments to meet product and campaign objectives.
  10. Supporting campaign execution and monitoring competitive activities.


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