Content and PR Brand Specialist

Last Date to Apply: 13th May, 2025

Employment Type: This is a part-time role.

Grade: This is a contractual position for 1 year.

Location: This role is based in Islamabad, Pakistan. (On-Site)

About the program

Nayi Raah is an industry-first unique working model for talented individuals, offering part-time work opportunities that seamlessly blend career growth with personal priorities.

Particulars of the program are mentioned below:

1. Working Hours and Timings: Minimum 20 hours a week
2. Working hours can be from 9 AM - 1 PM or 10 AM to 2 PM - need to be aligned with the hiring manager.

About the role

As Nayi Raah Associate in the Content and PR domain, you will have the flexibility to manage your work responsibilities within the agreed timings and for the duration of your contract. This role involves digital platform engagement, organic and branded content.

Your Impactful Goals will include:

• Contribute to achieving key brand objectives, including business goals, marketing/advertising objectives, communication goals, and media outreach targets.
• Brand Stewardship: Uphold brand consistency across all communication channels, ensuring adherence to the brand's tone of voice, persona, and USP.
• Brand Custodianship: Act as the primary guardian of the Telenor brand, ensuring messaging consistency and compliance with brand guidelines.
• Innovative Idea Development: Generate creative concepts that align brand goals with consumer needs, incorporating the latest in generative AI technologies to enhance content, campaigns, and engagement.
• Increase social media engagement.
• Grow the youth segment.
• Improve social sentiment.

Your Typical Day will look like:

1. Assist in formulating a comprehensive communication strategy aligned with business and brand objectives.
2. Support the creation of an annual communication and engagement plan.
3. Collaborate with creative agencies on integrated influencer and PR campaigns.
4. Monitor brand health indicators to identify insights and opportunities.
5. Coordinate with internal and external stakeholders for campaign execution.
6. Serve as the main contact for internal departments for marketing collateral support.
7. Liaise with media, content, and communication teams to reflect brand vision.
8. Oversee relationships with PR, creative, and media agencies.
9. Work with internal departments to meet product and campaign objectives.
10. Support campaign execution and monitor competitive activities.

Your Career Path:

Opportunities for vertical and horizontal growth within marketing, including brands, digital marketing, or media services, based on performance and available opportunities.

What we're looking for:

Education: Minimum bachelor's degree, MBA preferred (preferably in Marketing)

Work experience:

• Relevant brand management and communication experience preferred
• Project management
• Stakeholder management

Functional Skills/Knowledge Areas:

• Savvy on digital platforms
• Brand communication development and execution (preferred)
• Understanding of communication development
• Creative mindset
• Digital marketing expertise
• Time management, organizational, interpersonal, presentation, and communication skills
• Keen to learn
• Adaptive to team culture and dynamics
• Self-driven and motivated
• Ability to multi-task and meet deadlines
• Understanding of business management, brand development, and marketing tools
• Problem-solving skills
• Team player and leader
• Proficiency in Excel, PowerPoint, Google Business Manager, Facebook & Business Manager
• Ability to lead and close projects effectively

Why should you join us at Telenor?

At Telenor Pakistan, we are more than just a workplace - we are a community committed to learning and growth. We provide a platform for professional and personal development, fostering a diverse and inclusive environment that values innovation and curiosity. Our culture is guided by four core behaviors:

• Always Explore: Embrace curiosity, challenge norms, and learn continuously.
• Create Together: Value diversity and collaboration for better solutions.
• Keep Promises: Build trust through ownership and integrity.
• Be Respectful: Practice empathy and respect in all interactions.

Join us to be mentored, empowered, and inspired, and to make a positive impact on over 40 million lives daily

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