Email Marketing Campaign Manager

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Email Marketing Campaign Manager

As an experienced Email Marketing Campaign Manager, you will be responsible for developing and executing email marketing strategies that align with our overall business objectives. Your role will involve leveraging Salesforce Sales Cloud to integrate customer data, build targeted segments, and deliver personalized email content that drives conversions and fosters long-term relationships.

  • Develop and execute email marketing campaigns, including automated journeys, newsletters, and promotional emails.
  • Create and segment targeted audience lists to personalize email communications.
  • Collaborate with design and content teams to craft compelling email templates that align with the brand's voice and strategy.
  • Utilize Salesforce Sales Cloud to design workflows, manage customer journeys, and monitor campaign performance.
  • Maintain and update contact lists, ensuring data accuracy and compliance with data protection regulations.
  • Integrate third-party tools or plugins with Salesforce to enhance campaign capabilities.
  • Oversee backend email infrastructure, ensuring domain authentication (SPF, DKIM, and DMARC) is correctly configured.
  • Monitor email deliverability rates and resolve bounce, spam, and unsubscribe issues.


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