Email Campaign Strategist

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Email Campaign Strategist

We are looking for an experienced Email Campaign Strategist to join our team. The ideal candidate will have a proven track record of creating successful email marketing campaigns that drive results.

Responsibilities include:
  • Designing and executing direct email marketing campaigns to engage subscribers, promote products, and convey the value proposition.
  • Creating compelling email content, including newsletters, promotional offers, and personalized communications that align with the brand voice and marketing goals.
  • Managing email lists, segmentation, and personalization strategies to effectively target campaigns and increase relevance for different audience segments.
  • Testing and optimizing emails for various devices and email clients to ensure high deliverability, open rates, and click-through rates.
  • Monitoring and analyzing email campaign performance, using A/B testing and analytics to inform data-driven decisions for future campaigns.
  • Maintaining compliance with all email regulations (such as GDPR) and adhering to best practices for list management, content, and sending.
  • Collaborating with designers, content creators, and tech teams to produce visually appealing and technically sound email templates and designs.
Key Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and knowledge of HTML/CSS for email design customization.
  • Strong writing and editing skills, with attention to detail and a passion for creating engaging email content.
  • Analytical mindset with experience in measuring and analyzing campaign performance to drive improvements.
  • Solid understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines.


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