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Senior Marketing Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeMarketer Full time 900,000 - 1,200,000
Job Title

Drive Large-Scale Performance Marketing Campaigns to Achieve Growth Targets.

  • Key Responsibilities:
  • Lead strategic planning, execution, and continuous optimization of large-scale paid media campaigns across Google Ads, Meta Ads, TikTok, and programmatic platforms.
  • Own the performance marketing roadmap, aligning media strategies with business objectives, growth targets, and lifecycle marketing efforts.
  • Manage and mentor a team of performance marketing specialists, providing guidance on campaign execution, optimization tactics, and professional development.
  • Develop best practices for A/B testing methodologies across creative assets, audience segmentation, bidding strategies, and landing page experiences.
  • Oversee media budget planning, allocation, and forecasting, ensuring efficient spend pacing and alignment with ROI and LTV goals.
  • Partner with creative, product, and analytics teams to ensure messaging consistency, user journey optimization, and robust measurement frameworks are in place.
  • Own the performance reporting framework, working closely with BI and data teams to build insightful dashboards and reports.
  • Ensure robust tracking infrastructure and attribution models are correctly implemented and maintained through tools like Google Tag Manager and Firebase.
  • Continuously monitor industry trends, platform algorithm changes, and competitive activity, proactively identifying new growth opportunities and performance levers.
Requirements
  • Bachelor's in Marketing or Business - foundational marketing knowledge.
  • 5-8 years of paid campaign management experience with proven results.
  • Useful: CRM exposure, telco or subscription business familiarity.
Why This Role is Key to Our Success

This role plays a critical part in driving our success by leading large-scale performance marketing campaigns and mentoring a specialist team. It requires a deep understanding of marketing strategy, campaign execution, and team management.