Software Industry Advertising Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBeeAdSpecialist Full time 800,000 - 1,200,000
Meta Ads Specialist Job Description

The Meta Ads Specialist will be responsible for creating, managing, and optimizing Meta advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others. The goal is to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.

Key Responsibilities:
  • Design and execute Meta advertising strategies tailored for the software industry to generate qualified leads.
  • Create and optimize lead generation funnels that directly impact return on investment by driving conversions from targeted businesses.
  • Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend and lower cost-per-acquisition.
Requirements:
  • Demonstrated success in managing and optimizing Meta advertising campaigns, backed by a strong portfolio of high-performing projects on software services.
  • Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
  • Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
Benefits:
  • Employee benefits include health insurance, accommodation, annual leaves, casual leaves, sick leaves, bereavement leaves, marriage leaves, paternity leaves, maternity leaves, and a recreational area for in-house games.
Why Join Our Team?

We offer a dynamic environment where we focus on encouraging initiatives, promoting agility, and creating a work/life balance. We believe in providing development opportunities to all our employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level.

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